EMOTIONAL MAGNETISM: How to Communicate to Ignite Connection in Your Relationships by Sandy Gerber – Self Help, Communication, Life Goals

Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships is a self-help and marketing book in one—in fact, it’s a self-marketing book.

A seasoned marketing professional, author Sandy Gerber uses common elements in marketing theory to aid those who wish to enhance their communication skills and ability to get along with people around them. It’s easy to be misunderstood or unheard, and it’s even easier to be at cross-purposes, leading to frustration and animosity. But using Gerber’s SAVE technique, understanding what we mean and what we need becomes clear.

In this work, we learn what emotional magnetism is, and how well we can communicate when we learn how to harness it. We also learn about how emotional magnetism can be repelled when it’s not done right. But in order to use emotional magnetism, we must first learn what the emotional magnets are, using the acronym SAVE—short for safety (S), achievement (A), value (V), and experience (E)—and how they are reflected in our personalities.

Which individual magnets reflect who we really are? What’s most important to us?

Gerber points out that the magnets that represent us change as we change, and understanding that goes a long way to understanding ourselves and communicating with others. Say, for example, you love to travel to new and unexplored places, you want it to be worth the time and money spent, and you also want to make sure it’s as safe an experience as you can possibly make it.

So, which one of these magnets resonates with you? Of course, if you’re more of an achievement magnet kind of person, these others may not be as important, because you may have academic or monetary goals. Then again, maybe that trip to new and unexplored places may be an achievement in itself. So with all those in mind, which magnet resounds with you the strongest?

Let’s find out.

Gerber explains how to identify our emotional magnets by taking an assessment quiz, allowing us to focus on our main emotional magnet. Finally, the author gives us four steps with which to activate our individual emotional magnetism.

Gerber makes it clear that the magnets cannot “tell” you who to date; they don’t work that way. However, the magnets will allow you to get an idea of who is most likely to support your emotional needs, and vice versa. Once the reader understands the theory behind emotional magnets and starts viewing their relationships through the lens of these magnets, they may very well find that it becomes easier to “offer understanding, create rapport, and problem-solve like never before.”

Gerber’s writing reflects her marketing background in that it is clear and crisp, and knows how to communicate.

Emotional Magnetism is persuasive, and while the marketing concepts she brings forth are not new, she offers a novel approach to understanding them.

“Emotional Magnetism begins and ends with communication,” author Sandy Gerber states, and by using these techniques, our communication with others and understanding of ourselves can be all the clearer.