Is your book cover effective at promoting your work and author brand when it is reduced to the size of two postage stamps? Chanticleer's Tech Wizard, Argus Brown, has some great new tools (that are powerful and easy to use!) that will allow you to create effective book covers for getting your works discovered in today's digital age of publishing.
We find that a multi-pronged approach is the most effective strategy in building and maintaining readership. We have listed five basic tools that should be in every authors' marketing tool bag.
This presentation will shine a spotlight on what Google+ is and why authors and aspiring writers need to embrace this fastest growing social media platform that exists in the Internet Universe. CBR will have more bite-sized information on Circles, Events and Hangouts. We also begin listing links to helpful sites and posts.
Help Readers Discover Your Book The Care and Feeding of Your AERs: Anyone who reads your manuscript or book, even a chapter at a time, is an AER. You should know the name of each and everyone your AERs along with how to communicate with them. Is your AER on Twitter, Facebook, Google+ ? Does your AER have a blog? If so, comment on it. Subscribe to it. AERs do NOT have to buy your book. However, they must read your work even if it is a chapter at a time. If you give your manuscript/book to an AER, they should expect to give you some kind of feedback about it. Make this as easy as possible for the AER. When you receive this feedback, whether it is good, bad, or indifferent, you must be “insanely appreciative” of it. Your AERs may receive your work a chapter at a time or all at once. Beta Readers make the very best AERs and they require special handling. Interact with your AERs on FaceBook, Twitter, Google+, blog posts, websites, etc. and, most importantly, in person if possible. Nothing beats face time—not even FaceBook. Reward your AERs for being evangelical about your work! Remember, Acquired Early Readers help authors build their networks—online and off. Next post will be about how to build your AER base and increase your number of AERs along with more on the care and feeding of AERs.
The second in the series about how to acquire more Readers for your book. Successful entrepreneurs know, buyers just don't "discover" your new products. Launching a new product takes strategy, time, and lots of energy. An author with a new title is launching a new product—whether or not the author is traditionally published or self-published. Books sales take off because the author makes them take off.
But as successful entrepreneurs know, buyers just don't "discover" your new products. Launching a new product takes strategy, time, and lots of energy. An author with a new title is launching a new product—whether or not the author is traditionally published or self-published. Books sales take off because the author makes them take off.
Google + usage ranks significantly in Google’s SEO equations for getting your site or information to the top of the Google Search pages food chain. This is a step by step guide to how to get started with Google+
“You just can’t write a good story. I reject good stories all the time. You must write a good story well.”--- Cory Skerry, Slush Pile Reader for Tor.com and Shimmer Magazine
Nine more Take-away Gems from Donald Maass' PNWA presentation
Donald Maass is president of Donald Maass Literary Agency of New York City. His agency specializes in fiction of all genres. Here are Nine Take-away's from Donald Maass’ PNWA 2012 presentation: