Engaging Readers and Building a Fanbase Using Leadership Communication, Part 2
INFORM, INVOLVE, ENGAGE! As an author, lead the way to creating the communication paths that will help people discover your books.
INFORM, INVOLVE, ENGAGE! As an author, lead the way to creating the communication paths that will help people discover your books.
Great writing is the key to being an author, but engaging people is the key to building a readership and a fan base. And with a million plus books hitting the market this year alone, every advantage helps to position you in the publishing world.
What exactly are editorial reviews? What are the different types of book reviews and reviewers? Which ones should an author seek? We list the different types and explain them.
Most authors do not take advantage of the opportunities that a book review presents to them--especially Editorial Reviews.So, here are my tips to make your book reviews work harder for you--starting TODAY!
Google+ TODAY's fastest growing social media platform and is considered to be the most effective social media networking tool available. Put Google+ to work for you! It is free, easy to use, and will help boost your SEO rankings.
Is your book cover effective at promoting your work and author brand when it is reduced to the size of two postage stamps? Chanticleer's Tech Wizard, Argus Brown, has some great new tools (that are powerful and easy to use!) that will allow you to create effective book covers for getting your works discovered in today's digital age of publishing.
We find that a multi-pronged approach is the most effective strategy in building and maintaining readership. We have listed five basic tools that should be in every authors' marketing tool bag.
This presentation will shine a spotlight on what Google+ is and why authors and aspiring writers need to embrace this fastest growing social media platform that exists in the Internet Universe. CBR will have more bite-sized information on Circles, Events and Hangouts. We also begin listing links to helpful sites and posts.
Help Readers Discover Your Book The Care and Feeding of Your AERs: Anyone who reads your manuscript or book, even a chapter at a time, is an AER. You should know the name of each and everyone your AERs along with how to communicate with them. Is your AER on Twitter, Facebook, Google+ ? Does your AER have a blog? If so, comment on it. Subscribe to it. AERs do NOT have to buy your book. However, they must read your work even if it is a chapter at a time. If you give your manuscript/book to an AER, they should expect to give you some kind of feedback about it. Make this as easy as possible for the AER. When you receive this feedback, whether it is good, bad, or indifferent, you must be “insanely appreciative” of it. Your AERs may receive your work a chapter at a time or all at once. Beta Readers make the very best AERs and they require special handling. Interact with your AERs on FaceBook, Twitter, Google+, blog posts, websites, etc. and, most importantly, in person if possible. Nothing beats face time—not even FaceBook. Reward your AERs for being evangelical about your work! Remember, Acquired Early Readers help authors build their networks—online and off. Next post will be about how to build your AER base and increase your number of AERs along with more on the care and feeding of AERs.
The second in the series about how to acquire more Readers for your book. Successful entrepreneurs know, buyers just don't "discover" your new products. Launching a new product takes strategy, time, and lots of energy. An author with a new title is launching a new product—whether or not the author is traditionally published or self-published. Books sales take off because the author makes them take off.