Regular Conference Sessions Begin Friday, April 20, 2018

Location: Hotel Bellwether
1 Bellwether Way, Bellingham, WA 98225

• Rooms (See map on Right):
  Board Room
  Compass Room (Saturday only)
  Admiral’s Room
  Garden Green Room (adjacent to Admiral’s Room facing the water)
  Ballroom (across form main hotel) and
• Ballroom Foyer (aka the Book Room managed by Village Books

Sessions: 
Session Descriptions
Session Schedule

**Sessions are subject to change**

Registration:
Registration opens at 9:00 a.m. Friday morning in the Bellwether and continues throughout the weekend. When you arrive, please check in with registration to receive your conference badge and information packet. You will be able to check your books into the book room when the book room staff arrives on Saturday morning.

We can’t wait to see you!

Session Descriptions:  STORY. PRODUCTION. BEYOND.

• Special Masterclasses (MC): Limited attendees, intensive hands-on workshops on Sunday after regular conference sessions begin.
• Storycraft, Editing, Development (SED): Tools, tips, advice for improving your craft and making your words shine.
• Marketing, Publicity, Platform (MPP): From social media savvy to author websites and brands.
• Sales Tools & Strategies (STS): Clever promotion, timing, strategies, tools and techniques for optimal sales.
• Publishing, Production, Distribution (PPD): Form and design. Pitches. Book Blurbs. Covers. Book Design. Current publishing trends. New digital media.
• A Touch of Hollywood (ToH): It wouldn’t be the West coast without it.
• Networking & Fun (NetFun): Special events and networking opportunities.
• KaffeeKlatsches (KK): Informal gatherings led by some of our terrific speakers and guests in the ballroom.
• Author Panels (AP)

SESSION Listings  #CAC18

• Storycraft, Editing, Development (SED):

  • Learning from the Greats – Sunday Morning Master Writing Craft Class – Intermediate to Advanced Levels – Jessica Morrell (homework is assigned)
  • The Anchor Scenes of Fiction – Sunday Afternoon Master Writing Class – Intermediate to Advanced Levels – Jessica Morrell
  • Subtext: The Quiet River Beneath the Story – 1.5 hours Regular Session on Saturday – Writing Craft – Jessica Morrell
  • Simple Steps to Solve Story Problems – KaffeeKlatsch with Jessica Morrell
  • Working with a World Building Editor – Diane Garland & Ann Charles
  • Building a World — One Book at a Time- Ann Charles & Diane Garland
  • Page to Screen: Adapting Your Novel to a Script — Kim Hornsby
  • Death by a Thousand Edits…and Resurrection — John Yarrow

• Marketing, Publicity, Platform (MPP):

  • How to Create Die-hard Fans through Relationship Marketing – Ann Charles
  • Growing Your Audience – Ann Charles
  • Connecting with Readers and Building Brand Awareness – Allison Vrbova
  • Gearing Marketing Content and Collateral to Your Identified  Target Audience – Allison Vrbova
  • How to Create a Book Trailer on a Budget – Dawn Groves
  • How to Write Online Content that People Will Actually Read – Dawn Groves
  • Using Non-fiction to Sell Fiction and Fiction to Sell Non-Fiction – Janet Shawgo, Janet Oakley, Sara Dahmen, & Kiffer Brown
  • What Do Books, Grocery Stores, Vineyards, & Bars Have in Common? — Janet Shawgo
  • Tips for  Commanding Attention in a Crowded Book Fair or Convention – Janet Oakley, Janet Shawgo, Joan Acklin, Sara Dahmen, & Ann Charles.

•  Sales Tools & Strategies (STS):

  • 6 No-Cost Things To Do Today to Increase Your Sales on Amazon Tomorrow – Beth Bacon
  • Discover The Keywords For Selling Your Book: A Hands-On Workshop – Beth Bacon
  • Digital Marketing Technique for Amazon – KaffeeKlatche with Beth Bacon
  • Bookseller Confidential: Covers & Shelf Talkers & POS – oh my! Books have, maybe, two or three seconds to catch a book buyers attention — professional or consumer. Find out how to make your books sell themselves. Kiffer Brown
  • Effective eBook Marketing 101 – James Wells
  • Everyone Loves a Winner — Janet Shawgo
  • How to Write Online Content that People Will Actually Read — Dawn Groves

• Publishing, Production, Distribution (PPD):

  • Beyond the Book — Entertainment, Film, and TV — Scott Steindorff & Daine Sillan
  • Nuts and Bolts – Kiffer Brown
  • Amazon Demystified (including KDP and  Kindle World) with Kim Hornsby and Janet Oakley
  • What is the traditional publishing tool that authors can implement to propel their writing careers to new levels and to earn income from their books? – Sara Dahmen, Lawrence Verigin, Vijay Lakshman, & John Yarrow

• Copyright, Trademarks, and Intellectual Property (CTIP) — Lake Perriguey, Attorney
  

  • Copyright 101 and the Publishing Contract in our Digital Age – Lake Perriguey
  • An Intellectual Property Primer – Lake Perriguey
  • Copyright and What That Really Means- when it starts and its protections – Lake Perriguey
  • Reversion Rights Consideration Lake Perriguey
  • KaffeeKlatsche Informal Chat – Lake Perriguey 

• Hollywood & Entertainment (H&E):

  • The Anchor Scenes of Fiction – Sunday Afternoon Master Writing Class – Jessica Page Morrell
  • Art of the Pitch – Daine Sillan
  • Branding for the Entertainment Industry – Daine Sillan

• Writing Life (WL)

  • Writer’s Life – Living Vicariously through Fiction – Jacquie Rogers & Ann Charles

TIMETABLE   2018

Scheduling in Progress, last updated April 15, 2018. SUBJECT TO CHANGE. As with any conference, all scheduled sessions are firm…until they are not.

Friday, April 20, 2018  Regular Conference Sessions (Fri-Sun sessions) are held at the Hotel Bellwether

Saturday, April 21, 2018

Sunday, April 22, 2018